The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
J. Walter Thompson Worldwide
Client
Title
Category
Award
Points
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Experiential / Installations
Points: 25.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Innovation in Design / Print Design
Points: 25.0
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter
Category: Social Engagement / Community Building
Points: 25.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Innovation in Direct
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Physical Product
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Craft / Dynamic Data Visualization
Points: 15.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Digital / Websites, Mobile, & Banners
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Ambient / Immersive / Installations
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: User-Generated Content
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute
Category: User Activation
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival
Category: Ambient / Immersive / Digital Installations
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Social Engagement / User-Generated Content
Points: 10.0
Tiger In Suburbia
Agency: J. Walter Thompson / London
Client: WWF
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York + Current Studios / New York
Client: Tribeca Film Institute
Category: Branding / Brand Installations
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Websites
Points: 10.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Innovation in Direct
Points: 5.0
Slip Up
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto
Category: Broadcast / Short Form - Single
Points: 5.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Ambient / Live Events
Points: 5.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Data Visualization / Static
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute
Category: Ambient / Immersive / Installations
Points: 5.0
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Category: Print / Flat & Dimensional
Points: 5.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Physical Product
Points: 5.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Innovation in Branded Entertainment
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival
Category: User-Generated Content
Points: 5.0
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter
Category: Websites / Utility
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival
Category: Gaming
Points: 5.0
38 Years Later
Agency: J. Walter Thompson Puerto Rico / San Juan, PR
Client: Triple S
Category: Broadcast / Long Form - Single
Points: 5.0
Puma Beatbot
Agency: J. Walter Thompson / New York
Client: Puma
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil
Category: Craft - Editing / Editing - Single
Points: 5.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Innovation in Public Relations
Points: 5.0
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota
Client: Natalia Ponce de Leon Foundation
Category: Integrated Campaign
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon
Category: Community Building
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA
Category: Events & Experiential
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Innovation in Social Media
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com
Category: Branded Social Post / Real-Time Response
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
A Tale of Two Cities
Agency: J. Walter Thompson / India
Client: The Hindu
Category: Innovation in Responsive Environments
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Shower Battle
Agency: J. Walter Thompson / Shanghai
Client: SAKURA
Category: Craft / Illustration - Single or Campaign
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Use of Technology
Points: 5.0
A Tale of Two Cities
Agency: J. Walter Thompson / India
Client: The Hindu
Category: Publications
Points: 5.0
Don't Skip Your Prostate
Agency: J. Walter Thompson / New York
Client: Vice Media
Category: Mobile Advertising
Points: 5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Design / Print Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
User-Generated Content
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
User Activation
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Tiger In Suburbia
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Slip Up
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
User-Generated Content
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Gaming
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Triple S
Title:
38 Years Later
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Puma
Title:
Puma Beatbot
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Natalia Ponce de Leon Foundation
Title:
The Last Mask
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Publications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Vice Media
Title:
Don't Skip Your Prostate
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
